We believe that articles submitted to Matters should be evaluated solely based on their scientific quality regardless of who submits it or which institution the authors belong to. We also believe that there is inherent bias in all of us and we would like to avoid putting such biases when it comes to evaluating scientific excellence. Hence, for the first time, in the history of scientific publishing, we are trying the "triple blind peer-review", where both the reviewers and also the handling editors cannot know the identity of the authors/institution during the review process. The identity of the authors is revealed only after the article is published. The authors can not see who reviewed the document but the reviewers' comments is made public and are also available for commenting/liking/rating by the public. In this way, we make sure that the reviewers and handling editors are not biased by the identity of the authors and evaluate the article solely based on the scientific importance. We believe this will have a positive impact on science.